If you aren’t building sequences to provide your reps some structure in their outreach, you’re missing out. Sequences are workflows that use a series of touchpoints to connect with prospects. The combinations of steps—calls, emails, social actions, direct mail, and videos—are practically endless, so it’s critical to test combinations and find a strategy that best fits your needs.
The question remains, what sequence steps grab your prospects’ attention most? How soon should you call them? And, how many times should you reach out before you throw in the towel?
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