Happy Friday Sales Hackers!
Cheers- You’ve made it through another week! I’ve put together some of the highlights from our LinkedIn Community this week. We round up the best content that we can for the blog, but we’ve realized there are so many good discussions going on in our community that we don’t want overlooked!
Please let me know if you have any feedback, or have something to contribute to next weeks Community Round Up. I look forward to hearing from you! Enjoy the weekend… you earned it!
Best,
Jessie Barnes
This Week’s Question:
Austin Coffin: I’d love to get the communities thoughts on strategies around how you compose your most effective prospecting emails. I’ve recently begun placing the ‘ask’ portion of my emails right after the opening line.
I then continue the email below with a couple lines focused on value drivers for my business, in this case talking about how we’ve helped their peers reduce overall telephony spend, reduce the needs for specialized IT management, and eliminate business continuity risks.
The thought behind structuring my email this way, We all like things short and to the point. Why not let them know why you’re emailing them and then follow up by supporting and compelling reasons to take a 15 minute discovery call?
I’d love to get everyones thoughts and or own experiences in formatting highly responsive emails.
Best Responses from our Sales Hacker LinkedIn Community:
Jim Kim: One of my rules is to never say “Hope all is well” or gum up my email with anything that takes away from the main point of my message, which is to immediately get their attention and make the prospect make a decision either to be curious and want to learn more, or to self-select out of my funnel so I can invest my time with a prospect who will actually buy.
Caelum Shove: To Jim Kim’s point, format your emails for the gmail preview. You get about 20 words between the subject line and first sentence…this is how a prospect decides to open or delete. Nothing about my name is, hope all is well, I work at XYZ, etc.
Brandon Redlinger: Not sure if you need to do anything super creative or differently, lest you come across too gimmicky. Honestly, if you think you’re doing everything right in terms of your outbound emails (which sounds like you are), you may want to look up stream more- that is, look at where your leads are coming from. The perfectly crafted email (if there is such a thing) sent at the most opportune time is going to have drastically different results being send to an A quality lead vs a C quality lead.
Jeffrey Ekblad: Are you sending the same template to everyone? A huge key to a great response rate is the right message to the right list. Also Datazyne put together a webinar on this. It’s good: https://www.youtube.com/watch?v=l1W5DVGcQKo
Seth M. List: Subject lines can make a world of difference, especially since we’re all adhering to industry standard best practices when it comes to the body.
Do you have any Email Prospecting Strategies that work for you? Comment below to share!
The post Email Prospecting Strategies: Community Roundup July 31st appeared first on Sales Hacker.